Dietary Supplements, Functional Foods and Sports Nutrition in the Eurasian Region
Day 1, October 19th
REGULATION & MARKET STRUCTURE
09.00 一 10.00 Registration, coffee, networking
10.00 一 12.00 Session 1: Plenary Session. Market of dietary supplements, functional foods, and sports nutrition: rules, opportunities, barriers.
- Public policy in the field of dietary supplements, functional foods, and sports nutrition
- Regulatory approaches to different product categories
- Safety, control and responsibility of manufacturers and importers
- Labeling practices (Kazakhstan & Russia)
- The practice of circulation of dietary supplements and functional products within the EAEU
- Regulatory comparison: Kazakhstan, Russia, Kyrgyzstan, Uzbekistan
12.00 一 12.30 Coffee and networking.
12.30 一 14.00 Session 2: Panel Discussion. Market leaders of building successful business in the region.
- Strategies for scaling products to different markets
- Cases of companies operating in the EAEU and Central Asia
- Typical errors in regional expansion
- Customs, logistics and regional distribution - regional features
- Business expectations for further regulation of the industry: revision of dosages, transparency of procedures, a clear list of acceptable formulations
15.00 一 16.30 Session 3. Dietary supplements, sports nutrition, and functional foods сonsumption in the Eurasian region: national characteristics.
- Market analytics — numbers, indicators, and growth points
- Consumer behavior and expectations for products
- Level of trust in dietary supplements, functional foods, and sports nutrition
- The impact of nutrition culture and traditional medicine
- Price, brand, and recommendations from doctors and experts — what is important to consumers?
- Regional differences in demand
16.30 一 17.30 Session 4. Production, import, and localization of dietary supplements, sports nutrition, and functional foods.
- Where is it more profitable to produce: Kazakhstan, the EAEU, Asia, or the EU?
- Contract production of dietary supplements and functional products in Kazakhstan
- GMP requirements and their application practices
- Import of raw materials and finished forms
- Localization as a factor of trust and a competitive advantage
- Production economics and pricing
18.00 一 21.00 Coctail & networking
Day 2, October 20th
PRODUCT, SALES, TOOLS
09.30 一 10.00 Registration, coffee, networking
10.00 一 11.30 Session 5. Product Session from Idea to Shelf: How to Launch Dietary Supplements and Functional Foods with Maximum Chances of Success
- Identifying promising niches and categories
- Developing a product concept
- Formulation and dosage forms development
- Packaging and compliance with market requirements
- Adapting products for consumers in Kazakhstan
- Common mistakes in launching of new products
11.30 一 12.00 Coffee break and networking
12.00 一 14.00 Session 6. Negotiation Session for Manufacturers, Pharmacy Chains and Distributors.
15.00 一 16.00 Session 7. E‑commerce Session. Part 1 Online Sales of Dietary Supplements, Sports Nutrition and Functional Foods: Market, Trends, Limitations
- Share of e-commerce in sales of dietary supplements, functional foods and sports nutrition
- Growth dynamics of online channels in Kazakhstan and the region
- Online vs offline consumer behavior
- Kaspi, Wildberries, Ozon, pharmacy online channels: differences in models
- Best-selling categories and formats online
- Regulatory restrictions in e-commerce
- The role of marketplaces as de facto regulators
16.00 一 17.00 Session 8. E-Commerce Session. Part 2 How to Launch and Sell Dietary Supplements and Functional Foods Online.
- Step-by-step product launch on marketplaces
- Preparing products for online sales
- Creating product listings: structure, texts, visuals and compliant wording
- Working with reviews and ratings
- Common reasons for listing blocks
- Promotion without violating regulations
- Case studies of successful launches and failures